A2P or Application-to-Person messaging is one of the fastest growing methods of engaging with customers. It is typically a service provided to a business that allows them to easily reach a large base of consumers by sending them text reminders, updates and more.
Despite the fact that Person-to-Person SMS is declining, A2P messaging is becoming increasingly popular. The revenue from A2P SMS is expected to double from 2017 to 2022, rising from $11.9 billion to $26.6 billion. This growth is the result of both a change in consumer expectations and enterprise investments. As more and more companies begin to use SMS as a way to reach consumers, consumers become more comfortable with receiving and engaging with A2P messages.
Here is a white paper to help you understand enterprise A2P messaging and how it can help you boost your engagement. You can read more on:
- Current A2P Messaging trends
- A2P and two-factor authentication
- Benefits and challenges of enterprise A2P messaging
- Moving forward with A2P messaging